Updated
Apple

Apple AirTag (for pet use)

Ultra-cheap (£29), 11g, no subscription, 1-year battery. Bluetooth-only — useless in rural UK areas, fine for built-up locations.

3.5 / 5
Recommended with caveats

Strengths

  • Ultra-cheap (£29) and zero subscription cost ever
  • 11g — the lightest mainstream option, suitable for toy breeds
  • 1-year user-replaceable battery (CR2032) is the longest in the category

Watch outs

  • Not a GPS tracker — relies on nearby iPhones to report its position. In rural / low-iPhone-density areas it returns no location at all
  • No live tracking, no geofencing, no escape alerts — fundamentally a tag, not a tracker
  • Apple explicitly states AirTag is not designed for pets
£29

Typical price — check Apple UK for live pricing.

Check price on Apple UK
  • Subscription required No
  • Live tracking interval N/A — Bluetooth proximity only via Find My network
  • Battery life Up to 1 year (CR2032 user-replaceable)
  • Connectivity Bluetooth + Apple Find My network (UWB on newer iPhones)

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By Editorial team1 min read
Subscription required
No
Live tracking interval
N/A — Bluetooth proximity only via Find My network
Battery life
Up to 1 year (CR2032 user-replaceable)
Connectivity
Bluetooth + Apple Find My network (UWB on newer iPhones)
Geofencing
No
Activity tracking
No
Weight
11g
Best for
Cheap backup ID in built-up areas where iPhone density is high