Last updated: April 2026
Your privacy
What data we collect, how we use it, and the rights you have under GDPR. Plain English. No dark patterns.
What data we collect
Analytics data
Anonymised data about which pages you visit, how long you spend on them, your approximate location (country / region — never finer), device type, and where you came from. Collected via Google Analytics, only after you consent.
Newsletter signups
If you subscribe to the newsletter, we collect your email address. It is stored securely with our email service provider and used solely to send the newsletter. Every email contains an unsubscribe link.
Cookies
Essential cookies (required for the site to function), analytics cookies (Google Analytics first-party cookies, two-year maximum lifespan), and a preference cookie that remembers your consent choice. We do not use advertising cookies.
How we use your data
We use it to
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Understand which content is most useful
Aggregate page-level metrics let us see what's working — never anything tied to an individual.
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Improve the site and guides
Slow pages, broken links, confusing navigation — analytics surface what to fix.
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Send the newsletter to people who opted in
Only to people we've explicitly subscribed. Every email has an unsubscribe link.
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Monitor site performance and fix issues
Error reports and uptime monitoring keep the site reliable.
We never use it to
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Sell, rent, or share your personal data
We never sell or rent your data to third parties for their marketing purposes.
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Build advertising profiles
We don't use advertising cookies, and we don't share cookie data with ad networks.
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Track you across other sites
No cross-site trackers, no pixels for third-party ad platforms.
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Personalise content based on your data
Same site, same content, regardless of who you are or where you've been.
Third-party services
The other companies whose tools we use to run the site.
Google Analytics
Web analytics (data processed in accordance with Google's privacy policy).
Google Tag Manager
Loads the analytics script. No data collected by the tag manager itself.
Newsletter provider
Email delivery for newsletter subscribers. Stores only the addresses you give us.
Cloudflare
Hosting and CDN. Standard server logs (IP addresses, request paths) retained briefly for security and debugging.
All third-party services are GDPR-compliant and process data in accordance with their respective privacy policies.
Your GDPR rights
If you're in the UK or EU, you have all of these. We honour them within 30 days of a request.
Access
Request a copy of any personal data we hold about you.
Rectification
Ask us to correct inaccurate data.
Erasure
Ask us to delete your data ("right to be forgotten").
Restriction
Ask us to restrict processing of your data.
Portability
Request your data in a machine-readable format.
Object
Object to processing based on legitimate interests.
Withdraw consent
Withdraw consent for newsletter emails or analytics tracking at any time.
Lodge a complaint
Complain to the UK's Information Commissioner's Office (ICO) if you believe we've mishandled your data.
To exercise any of these rights, email us at [email protected]. We respond within 30 days, usually much sooner.
Data retention
How long we keep each type of data.
- Analytics data
- 14 months
- Newsletter subscriber data
- Until you unsubscribe
- Server logs (Cloudflare)
- 30 days
- Cookies you've consented to
- Up to 2 years
Children's privacy
The site is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please email us at [email protected] and we will delete it.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date at the top. If a change is material — meaning it affects how we use or share your data — we'll highlight it for at least 30 days at the top of the page and (for newsletter subscribers) flag it in the next newsletter.
Have a privacy question?
Want a copy of your data, need to withdraw consent, or have a question about how we handle anything covered above? Email [email protected] or use the contact form. We respond within 30 days, usually much sooner.